Our Process
how to get started
Custom Marketing Strategies
to Boost Visibility and Drive Conversions.
01
Project Introduction
We're used to working with in-house marketing teams and are team players when it comes to getting tasks completed. We look forward to listening to your team and helping them develop and implement viable solutions.
02
Research & Concept
Understanding your target audience is an art. We dig deep by researching your ideal customers keyword searches and developing strategies to develop content to attract prospective clients.
03
Implementation & Reporting
After implementing our proven strategies we provide detailed reporting of keyword positions, share of voice and organic traffic volume. We go over the data in virtual meetings with your team to explain the results.
Dominate Your Competition with
What is Content Marketing?
Unlike other approaches, there is something special that makes content marketing stand out as the best of modern marketing methods: It’s sustainable.
When done well – with a strategy behind it and relevancy within each piece – it offers the benefit of exponential growth, building brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates.
Once you get your content marketing strategy going, it’s that positive snowball effect in action. Your brand presence gets bigger and more impactful. It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers.
This is in contrast to traditional marketing. Advertising, even with today’s sophisticated digital ads, can create overexposure. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with.
What is Web Development?
At their core, keywords are one of — if not the most — single important component of a successful SEO campaign. Keywords refer to the words typed into a search box – be it on Google, Bing, or Yahoo. However, there is much more to keywords than just that.
The keywords typed into a search box reveal certain details about customers and how they go about searching for things. Knowing this, it’s important to target keywords that mimic your customer’s minds and search tendencies.
What is App Development?
At their core, keywords are one of — if not the most — single important component of a successful SEO campaign. Keywords refer to the words typed into a search box – be it on Google, Bing, or Yahoo. However, there is much more to keywords than just that.
The keywords typed into a search box reveal certain details about customers and how they go about searching for things. Knowing this, it’s important to target keywords that mimic your customer’s minds and search tendencies.
What is SEO Optimization?
Search engines like Google and Bing use crawlers, sometimes also called bots or spiders, to gather information about all the content they can find on the internet. The crawler starts from a known web page and follows internal links to pages within that site as well as external links to pages on other sites. The content on those pages, plus the context of the links it followed, help the crawler understand what each page is about and how it’s semantically connected to all of the other pages within the search engine’s massive database, called an index.
When a user types or speaks a query into the search box, the search engine uses complex algorithms to pull out what it believes to be the most accurate and useful list of results for that query. These organic results can include web pages full of text, news articles, images, videos, local business listings, and other more niche types of content.
There are a lot of factors that go into the search engines’ algorithms, and those factors are evolving all the time to keep up with changing user behavior and advances in machine learning.
What is Web Development?
Usability and the utility, not the visual design, determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.
In order to use the principles properly we first need to understand how users interact with websites, how they think and what are the basic patterns of users’ behavior.
Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.
Web users are impatient and insist on instant gratification. Very simple principle: If a website isn’t able to meet users’ expectations, then designer failed to get his job done properly and the company loses money. The higher is the cognitive load and the less intuitive is the navigation, the more willing are users to leave the website and search for alternatives.
What is PCC Advertising?
Every time there is an ad spot on a search engine results page (SERP), an auction takes place for the keyword instantaneously.
A combination of multiple factors, including bid amount and the quality of the ad, decide the winner who will appear in the top position.
These auctions are what keeps the gears of PPC moving. They begin when someone searches for something on a search engine.
If there are advertisers interested in showing ads related to a user’s search query, an auction is triggered based on keywords that are bid on by advertisers.
The ads that win the auction then appear on the search engine results page.
To get involved in these auctions, advertisers use accounts on platforms like Google Ads to set up their ads and determine where and when they would like those ads to appear.
Accounts are split into campaigns for ease of management and reporting of different locations, product types, or other useful categorization.
