1. Value You need to provide value on social media, more specifically, targeted value.  What do I mean by value?  Well, I mean something that the people that you want to follow you want to see in their feed.  Not a sales pitch, but something that gives rather than asks. Figure out how your business can[…]

1. Make Sure Your Web Site is Responsive The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them[…]

Building a Foundation for local business content development. These are the basics almost every local business will need to publish. Customer service policy Every single staff member who interacts with your public must be given a copy of your complete customer service policy. Why? A 2016 survey by the review software company GetFiveStars demonstrated that[…]

Step by Step Instructions Step 1: To add your business information to Google Maps, Search, and other Google properties, you’ll need to create a Google My Business listing (or get access to one, if it already exists). Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free. Step[…]

Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. I still can’t believe that Google will soon actually increase its ad text limits by 2x! So what exactly is[…]

In this article I’m going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game. If there’s one thing that’s consistent about Google, it’s the fact that it’s always changing. Over the[…]